NAVIGATION
New SEO PROMOTIONS
Wine Delivery | Home wine delivery in the UK, including articles on wine in the USA
GLOBAL HQ, USING WEBNET APPLICATIONS
GLOBAL HQ © 1996
Global HQ, using WebNet Applications
global HQ © 1996
GLOBAL HQ, USING WEBNET APPLICATIONS
GLOBAL HQ © 1996
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Optimisation Step 1 Step 2
Search Engine marketing
Off page optimisation is very important, particularly for Google, these techniques include:
The number of websites you link to
The number of websites linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number of incoming links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you
The relevance of the website linking to your website
Whether or not the website linking to you is deemed by Google as an authority website
Search engine optimisation is divided into on- and off- page optimisation, this can also be called online and offline optimisation, or step 1 and step 2. Both are designed to increase your search engine ranking. On page optimisation is writing content on the site, and the design of the site using methods which attract search engines to your site by efficient use of keyword density and placement, HTML tags for various parts of the page to make them stand out from the others.
Web design: This is the shiny website that people see when they visit your site. If you are selling something, your website turns visitors into customers. A good website is important, but if nobody sees it, what is the point?
SEO (Search engine optimisation): To get people to visit your site, they need to find it. Simple isn’t it? Search Engine Optimisation brings people to your site! Using the content on the site itself, written to make it easier for search engines to find your keywords, the site will go up in rankings meaning more visitors, and more business for you.
You can create a page on WebNet which is perfectly optimised for search engines. This works with the WebNet online Business Card which stores your contact details and gives you another link to your site.
It is possible to optimise your site using WebNet alone, but there are many advanced techniques we can carry out for your site.
At Global HQ, we can optimise your site for search engines. We can advise and complete all aspects of search engine optimisation, including:Keywords: Badly chosen keywords mean a badly optimised site. We can advise on keyword choices and even write your text for you.
Site design: There are various methods of designing a site which is well optimised and will have the edge over badly designed sites. We can redesign your site to take advantage of these and put you ahead.
Page Meta Tags, Image Meta Tags, HTML page titles and H1/H2 tags: All these are useful in optimising your site as it adds extra searchable content which Search Engines look at when determining the page type, and in the case of H1 and H2 tags, what the content titles are. These are all integral parts of the design of a page
Search engine submission: WARNING! DO NOT allow your webmaster to submit web pages repeatedly. This is called search engine spamming and will harm your rating in the long term. We can use search engine friendly submission techniques to help your rating, not harm it.
Link exchanges: One of the most important parts of SEO, particularly for Google, is the ratio of incoming and out-going links. You want more links coming into your site than linking to other sites.