1.  on Google on Index, but no-one visiting your site, you probably have the wrong keywords.

    Look at your product or service from the customers point of view, not the supplier.

    Word Tracker calls the popularity and competition ratio the "KEI" or Keyword Effectiveness Index.

    Niche keywords still produce a nice flow of traffic if you use those with good popularity.

    Niche keywords yield more sales per visitor as they are simply 'targeted phrases'.

    Google Links. When performing link exchanges, keywords are also important for link anchor text. One of the things the Google crawlers look at is the text not Java script

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