Link exchanges, keyword density, Internet advertising and marketing, CPC ads, Meta Tags, Search Engine Submissions, web design, rankings, website promotions.

All these techniques are the things that are needed to optimise your site on search engines. You can have a brilliant website, but if it isn’t optimised, people won’t be able to find it. 
 

Web design: This is the shiny website that people see when they visit your site. If you are selling something, your website turns visitors into customers. A good website is important, but if nobody sees it, what is the point?

SEO (Search engine optimisation): To get people to visit your site, they need to find it. Simple isn’t it? Search Engine Optimisation brings people to your site! Using the content on the site itself, written to make it easier for search engines to find your keywords, the site will go up in rankings meaning more visitors, and more business for you.

The first step in search engine optimisation is WebNet

You can create a page on WebNet which is perfectly optimised for search engines. This works with the WebNet online Business Card which stores your contact details and gives you another link to your site.

It is possible to optimise your site using WebNet alone, but there are many advanced techniques we can carry out for your site.

At Global HQ, we can optimise your site for search engines. We can advise and complete all aspects of search engine optimisation, including:

	Keywords: Badly chosen keywords mean a badly optimised site. We can advise on keyword choices and even write your text for you.
	Site design: There are various methods of designing a site which is well optimised and will have the edge over badly designed sites. We can redesign your site to take advantage of these and put you ahead.
	Page Meta Tags, Image Meta Tags, HTML page titles and H1/H2 tags: All these are useful in optimising your site as it adds extra searchable content which Search Engines look at when determining the page type, and in the case of H1 and H2 tags, what the content titles are. These are all integral parts of the design of a page
	Search engine submission: WARNING! DO NOT allow your webmaster to submit web pages repeatedly. This is called search engine spamming and will harm your rating in the long term. We can use search engine friendly submission techniques to help your rating, not harm it.
	Link exchanges: One of the most important parts of SEO, particularly for Google, is the ratio of incoming and out-going links. You want more links coming into your site than linking to other sites. We have ways of putting this in practice

If this natural optimisation isn’t enough, we can advise and carry out Pay Per Click campaigns and banner advertising.