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,What is pay-per-click advertising?

Pay-per-click advertising (PPC) is paid indexing by Google by bidding on one or more search terms and then to only pay for this when a user clicks the advert and visits your site.

Te adverts, which usually link to a landing or call to action page are found in the left hand side of a Google search and embedded in sone Ad Sense Niche sites

Beware of bidding more than is cost effective. Consider the target page, have you thought about the process and decisions a user will reach once looking at your page or site.